Microsoft Tab Testing With Windows RT

 
Although the Surface Windows RT only a week in Belgian stores seems just about everyone there is already an opinion about it. And that is not always positive. A common criticism is that Microsoft's first tablet too limited and therefore expensive. High time for the unit even on the bench to explain.

Thanks to its magnetic snap keyboard is used as the hybrid Surface tablet and as a mini-laptop. The device is powered by Windows RT, a version of Windows 8 which is adapted for devices with a so-called ARM processor. This conversion involves a significant limitation with it, but we will soon be expanded to return.

Microsoft offers you a choice of two different keyboards: a thin 'touch' copy and a slightly thicker model with traditional keys. The first keyboard looks stylish and type certainly not bad, but give us the longer pieces of text anyway but the 'classic' model. You can buy or immediately release tablet bundled with a keyboard. In that case you pay for the keyboard but no € 129.99 € 100. Unfortunately you can not choose which keyboard you want in the bundle, which is by definition the touch variant - in Belgium, available in black, white and blue. Behind the Surface is a sturdy folding kickstand which screen a pleasant viewing angle of 22 degrees gives.

 

Sturdy but elegant

With its 10.6-inch HD widescreen ClearType is a tad narrower the Surface but considerably longer than, say, an iPad. The 16:9 ratio is particularly pleasant in the horizontal position (the Metro interface with tiles is really made for), but in portrait mode feels somewhat unnatural - perhaps because a 4:3 ratio (like the iPad) more associations evokes the familiar format of a page from a magazine or book. The screen resolution of 1366 x 768 is pretty standard for such a tablet, but no match for Apple's Retina display. Especially small letter may eyes not nearly as sharp. About the build quality then nothing but praise: the surface looks and feels very robust, while he yet elegant look.

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In laptop mode initially hardly noticeable difference to a normal, albeit small Windows 8 notebook with touchscreen. So you have a full keyboard with touchpad, USB 2.0 port, micro SDXC card slot (well hidden behind the kickstand), stereo speakers and two 720p HD cameras, front and back. With its quad-core NVIDIA Tegra 3 processor and 2 GB of RAM feels pretty smooth to the Surface moreover.


 

The main difference lies in the fact that you are on a Windows machine RT-only applications can install from the Microsoft Store. Apps, in other words. Standard desktop programs such as Microsoft Outlook, Adobe Photoshop or iTunes are not supported by Windows RT. The only exceptions to this rule are using Internet Explorer 10, Windows Explorer and the free included Office 2013 Home and Student, consisting of the components Word, PowerPoint, Excel and OneNote. For whom the full Windows 8 experience on a hybrid device will, at a later time the Microsoft Surface Pro (Intel-based) on the Belgian market launch. Not that you do have to wait, because many competitors have such a device is already in the range. Consider the Samsung Ativ Smart PC Pro, Acer Iconia Tab W510 or ASUS Vivo Tab.

Difference

"In comparison with such devices, the Surface RT indeed its limitations, but you can also reverse", Microsoft responds to the mouth of Jean-Benoit Van Bunnen, in Belgium and Luxembourg is responsible for the Windows division. "Many other tablets also run only apps, but at the Surface RT get two extras: a clip-on keyboard (in the bundle, ed) and a copy of Microsoft Office 2013." There's something about that. On an iPad is something you can not install Mac OS X software. Is that annoying? For one user, but not for the other. Why Microsoft thinks that the two concepts are tradable. Or, as the company puts it: "The Surface RT is a tablet PC capabilities," companion ", while the Surface Pro more should consider a notebook with tablet functionality".

If that is not immediately explain the choice easier, it helps the difference in price might: in the United States, where the Pro version is now already in the shops, the device is available from $ 899. That's eighty percent more expensive than the entry-level model with Windows RT (32GB, WiFi-only) that with us - no keyboard - 479 euros. In comparison to the entry-level iPad (16GB WiFi only) you pay € 499. Keep in mind that the cheapest Surface RT in practice only 16 GB of free memory space. The other half is already immediately seized by the operating system and Microsoft Office. Fortunately, you can use this limited capacity or add a memory card. Whether you buy the more expensive model course immediately (€ 579) with 64 gigabytes. The lack of 3G, according to Microsoft are collected with a 3G USB dongle, but that we ourselves have not tested it. Eventually, according to a Microsoft Surface model with 3G "on-board" appear, but further details about it are not yet known.

Conclusion

Should a tablet, hybrid or not, necessarily the experience and functionality of a full laptop offer? The success of the iPad proves not. There are users who do need? In a world where 90 percent of people using Windows: doubt. Microsoft's choice not to choose, and the two solutions in spacious separate price ranges, according keeps us therefore best stitch. What we do question places the Apple-like price tags that Microsoft uses for the Surface RT. For where Apple empire alone, there are Windows-country many pirates on the coast. And some of them are not afraid of special value. For € 499 you have for example an Acer Iconia Tab W510, complete with keyboard and have the entire Windows 8 environment. With such devices, you can continue to compete in only one way, and that is by itself sooner or later a price reduction to take effect.

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Microsoft Tab Surface - Software

The Surface RT is one of the few tablets with the ARM optimized version of Windows. The biggest difference has been mentioned in this review (no support. Exe software) and frankly I do not know what I have to add it. The desktop environment still exists but can only be used by the apps that Microsoft has made specially available and provided services. The most important are undoubtedly the Office package and the desktop version of Internet Explorer. The majority of the time however, you will spend in the modern Windows 8 environment with the tiles and apps that only through Microsoft's own store for sale and to install.

The modern environment is well suited for control with your fingers and although there is a fairly steep learning curve, you can after a while good feet in this modern setting. All the standard features you would expect from such a machine are just there and so it is possible to enjoy browsing, e-mail reading and writing, social media to spam and more. Besides the standard apps that standardized information like news, weather and stock in a nice way show is of course the Windows Store. The selection of apps is not enormous but what seems to grow and for the most simple things is now something to find. But your choice is always limited and new emerging popular apps you currently much rather find on iOS and Android, and it is still questionable whether Windows 8 is going to be popular enough to convince developers to do first (or fast) their apps for the Windows platform available.

The most eye-catching of the RT Windows software is perhaps that Microsoft has chosen Office 2013 RT directly tubed, and there is not an additional purchase for asking. Office runs as one of the few apps within the desktop environment and although a feast of recognition for anyone who has used Windows XP/Vista/7, it is a tablet user yet optimal. The interface is not sufficiently optimized to control via taps and swipes properly process. Precisely because Office applications is important to a keyboard to choose when purchasing the Surface RT. The covers are fine options from Microsoft and have by far the best integration with the tablet. But it is not only the keys that are so important but because of the lack of optimization of the UI should certainly benefit the track pad (mouse surfaces) that the covers are not to be underestimated.

 

RT Windows takes about 16GB in use on the hard disk. A "mobile" OS 16GB is huge and sharply points out, that Microsoft is not a special version optimized for ARM has developed but more that the "normal" version ported to ARM. The combination of hardware and software of this tablet is as stable as you describe, but later can read not without problems.

Microsoft Surface RT - In use

It's the little things that make the difference when it comes to tablets. Things like build quality and tricks when it automatically enable or disable the tablet if the cover is closed are things you daily observes and learns to appreciate. Especially if you have experience with hardware on points such refinement misses mark your favor. Microsoft has in terms of materials and build quality good for each other and the integration between their own keyboard options and the tablet is optimal.

But by the choices that Microsoft has made there are still some disadvantages or limitations. Microsoft is clearly on the approach that you should also be able to work on a tablet. The combination with a keyboard cover and the Office 2013 RT package that comes there are strong indications of. Although I am a fan of the combination type Surface Cover + RT is very weird with a mobile device should be limited to a desk or table. The type Cover and kickstand make namely that the use on the lap is not really possible. However, the cover is properly used to (folded) as substrate to serve the kickstand for use on couch and bed, and you therefore with the on-screen keyboard may further tapping (see video in linked article on keyboards). I'm not sure if I would describe this as a disadvantage but a strange and in some cases limiting experience is. On the other hand, forces the user the Surface RT really seen as a tablet, a tablet as we know from iOS and Android. By limiting I have at least the tablet much more 'loose' use, compared to other Windows 8 hardware which in many cases it seemed a bit pointless to do without keyboard.

Windows RT and the new interface of Windows are basically good and standard applications you want to use on a tablet are present. Yet the Tegra 3 processor is clearly not so powerful that the software can be run without delays, especially when there are more than a few apps I use regularly noticed delays. This is especially problematic when the (in my case) Cover type is used to rapidly tapping the device while the tablet effort, the input data and do appear on the screen. I'm not talking just about Word because even a simple text app as Metro Markdown am I frequently encountered.

The more limited range of apps in the Windows Store makes it difficult the Surface RT real as competing tablet for iPads and Android tablets to see. A large part of the charm of a tablet for me because the huge app offering that is often found creating many new applications to consider for your tablet. So my iPad in the course of time developed into a device where I not only games to play and browse, but on tap (Drafts), photo editing (eg Photoshop, iPhoto, and Snapseed) videos with make (Pinnacle Studio) and dozens if not hundreds of other apps to use, not only as entertainment but certainly also as a device where I can make something.

 

Actually, at this moment only the Office package that the Surface RT (RT and other hardware) distinguishes in the field of "work" on a tablet. As this Office version just own official version of Microsoft package, you can say that it is the most compatible version of Office on a tablet. But for both iOS and Android there are plenty of options without too much difficulty a great alternative forms, with or without purchasing a keyboard accessory. And in many cases, such a combination is more versatile and terms of your use of the keyboard (which you really can describe as a requirement for use of Office) is not confined to a desk.

The lack of apps in many cases at least in theory be met by alternatives in the form of websites / web apps use. Unfortunately, the browser on the Surface RT is not very good, and Microsoft has a lot to IE10 tweaking before it can join with the browser on iOS and Android. Minor problems in the rendering of web sites are much easier to forgive than the problems that the Surface RT often with scrolling. Especially the fact that Microsoft does not use WebKit is that there are many modern websites that do not work optimally on the Surface RT. Many large and popular websites do have the necessary adjustments to their services usable on relatively low-powered mobile devices like iPads and Android tablets but optimization for Internet Explorer is something that is very long seen as a dirty word. In a rare benchmark that I turned to my experience bars with figures showed the Surface RT browser (subway) also significantly less well than the browser on the iPad mini (scores respectively. 339 vs. 519). Using the browser in desktop mode is for me simply not recommended on a tablet such as the experience there just yet lacks optimization.

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Microsoft Tab Surface Camera’s and Speakers Specifications

 

The only reason I did not get away to come here again my standard story about lousy tablet camera, AOS to run is due to Microsoft's decision to the camera on the back of the Surface RT at a weird angle. Microsoft has chosen the angle that makes the tablet while using the built-in kickstand to choose if, Äòbaseline, Äô. This means that if the tablet is diagonally behind the camera is straight forward. This can be useful in meetings but so little AON any other application, this is a disadvantage. A huge disaster, it is not because the camera is not in any way so special that you should want to use such vacation, AOS bring. Both cameras, AOS are especially suitable for video chat, for example via Microsoft's own Skype.

 

speakers

The 10.6 inch display that between the two speakers on the sides of the Surface RT placed is large enough to actually get the stereo effect of these speakers can recognize. Ultimately, only two small speakers with limited volume but are the speakers for most applications. Watching a YouTube video or listening to music is not a problem as long as you are in a quiet location. Unfortunately, the speakers especially bothered by the appearance of voices (singing but also podcasts) and you will if you're somewhere where anything from background noise is soon want to grab a pair of headphones.

Touch and Type Cover

The Surface RT can be bought separately or in combination with a keyboard cover. Only the combo with TouchCover really comes as a package but there is also a Cover type available. These keyboards clicking magnetically attached to the Surface RT and have tricks as automatic on or off of the screen and serve alongside keyboard as protection for the screen.

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Microsoft Tab Surface RT Design and Hardware

 
 
Lead by good example is of course only possible if there really is to recognize innovation in hardware is released. Microsoft Surface tablets for a few very special courage to make choices which are now a tablet that is not really comparable to those before Windows 8 tablets on the market. In terms of materials, Microsoft has chosen a combination of glass and a magnesium alloy (VaporMag), and it is clear that a lot of attention is paid to the choice of these materials and build quality. The Surface RT feels like a premium device and has the same level of fit-and-finish as an Apple product.

A tablet with a 10.6 inch display can not be the smallest tablet course but Microsoft has both the size and weight really able to censor. The light VaporMag material from which almost the entire back there appears to safeguard the tablet thin and light. In design was chosen fairly hard angles and optimization of the sides of the tablet to a connection and USB 2.0 port as possible. The most special feature of the design choices is of course the kickstand of the Surface RT. At the back of the Surface RT is incorporated ie a valve which can be folded out to the Surface tablet on a table to put down. This kickstand is not only useful for watching a film but also has an important role if the user chooses to use one of the two keyboard covers.

Display

The 10.6 inch display is a ClearType HD panel and has a resolution of 1366 x 768 pixels. In terms of resolution or PPI is not a tablet leader in battle but it's certainly not a bad screen. The viewing angles are excellent and also the color and extent to which the display can be illuminated (brightness) are fine. The display is protected by Gorilla Glass (2) and that makes the combination between the front and back of the tablet is not only very chic is also very solid.

 
Processor and RAM

The Tegra 3 processor we know most people from different Android hardware. This quad-core processor Nvidia developed for tablets and has important qualities when it comes to energy efficiency and performance in relatively simple use. Although the Tegra 3 quad-core processor called has not 4 but 5 cores, the fifth core is an additional economical (and slow) core that simple (background) perform tasks without too much load on the remaining 4 cores, and the battery.

2GB RAM sounds like a great luxury on a tablet and although I would not just negate must be said that Windows standard RT already quite a lot of RAM used and that the available RAM is sufficient in principle but not as abundant can be described.

Connections and Controls

In addition to the standard things like on / off and volume buttons one HDMI port (micro), headphone jack (stereo) microphone and speakers, the Surface RT for one tablet two "special" connections. A full-size USB 2.0 port allows a wide range of peripherals and via a microSD card reader (under the kickstand is hidden), the internal memory of the tablet increased. This in itself is a fairly complete tablet equipped with interesting options for things like an external mouse, printer or hard disk to connect.

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Microsoft Tab in PC iFixit

 
The site iFixit takes popular gadgets under the microscope and shows consumers how easy or difficult a particular gadget just to repair itself. In recent months we have by iFix disassembled tablets pass by and this week the website has published a list of easy to difficult to repair to repair models.
Dell XPS 10

Of course, each tablet be returned to the retailer or manufacturer if something is broken but there are a lot of people who prefer to want to solve the problem without having to send the tablet. According to iFixit are owners of a Dell XPS 10 tablet hereby in favor. This tablet gets a 9 the highest score according to the website easy to disassemble, contains labels for all cables and includes colored screws The only drawback of the XPS 10 is that the LCD to the glass panel is glued.

 

Amazon, Dell, Motorola and Samsung

On the shared second place we find the Amazon Kindle Fire, Dell Streak, Motorola Xoom and Samsung Galaxy Tab 2 (7.0) back. All four tablets are relatively easy to disassemble but each have their own detriment. Thus, for the Galaxy Tab 2 (7.0) a heat gun can be used to replace the LCD and features the Motorola Xoom on as many as 57 screws, making it apart what will last longer.

Apple and Microsoft

If we look at the lower echelons of the list we see tablets from Apple and Microsoft back. The Microsoft Surface Pro is even on the last place. The only plus of this tablet is that the battery is soldered to the motherboard. For the rest you take a risk to break things when you open the device and a lot of glue used to hold everything in place. The Microsoft Surface Pro also gets the number 1. Apple makes it just a little better but with a grade 2 for all iPad models is the self repair is still not recommended.

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Microsoft Tab Surface RT Specifications

 

Microsoft to bring the Surface RT his first "computer" on the market. It has a 10.6-inch tablet with Windows operating system and RT with heart Nvidia SoC (System-on-Chip) which we use in many recent Android tablets rooms. We have tested the Surface RT.

The Surface RT is the first Windows tablet with an ARM processor that we tested. In appearance and size, he seems very similar to the recently tested by us Acer Iconia Tab W510, but the tablet has a full Intel x86 processor and runs the full version of Windows 8.

The Surface RT RT uses Windows ("Run") as the operating system, the version of Windows 8 that is suitable for ARM processors, and no existing Windows x86 programs. We run only known Windows apps that you can download or buy the Windows Store. Some apps are already installed. It is also the RT version of Office 2013, more about that later.

In some countries, including the U.S.A. Microsoft released its own x86-based Windows 8 tablet. This Surface RT Pro tablet will ever come to us on the market, but that will be a lot more expensive than the ordinary Surface RT that we tested. When the Surface Pro in Belgium and the Netherlands on the market, is unknown. Microsoft is facing supply problems. You'll be on the Pro-tablet your existing Windows programs can run, unlike the ordinary Surface RT.

 


Design

The Surface RT is 1.5 to 2 cm wider than the typical Android or Apple tablet. This applies to all Windows 8/RT-tablets. The advantage is that you can more easily with ten fingers on the screen keyboard typing. The disadvantage is that the tablet slightly less well in the hand.

With a weight of 689 grams (Microsoft says "less than 676 grams", but according to our weighting is even slightly more than 689 g) is the Surface RT also quite heavy compared to other tablets like the Apple iPad 3 (652 grams) , the Samsung Galaxy Note 10.1 (583 grams) or the Acer Iconia Tab W510 (574 grams). The tablet Microsoft is indeed almost a half inch thicker than Acer (9.3 cm compared to 8.95 cm).

The Surface RT has a full USB port, a mini HDMI port and a 3.5mm audio jack to the right and left edge of the screen down. There are also two magnetic connections: right for the external power supply for the optional keyboard and bottom covers, more about that later. The practical magnetic power we also know Apple laptops, it's the first time we encounter them in a tablet.

The super bright LED IPS screen provides a wide viewing angle, has a good contrast and shows slightly faded colors. The screen resolution of 1366 x 769 pixels, in combination with a screen diagonal of 10.6 inches a pixel density of 148 ppi, similar to most regular Android tablets, but slightly less than the (sharper looking) 155 ppi of the Acer Iconia Tab W510 and much less than the (sharper) 264 ppi of the Apple iPad 3.

The screen automatically rotates in the direction of view and respond to five touch points.There are two control buttons: on / off top and audio on the left. Below the screen there is a touch sensitive "Windows key" that allows you to the main menu of Windows RT calls. The small stereo speakers in the edges processed. This tablet also has two microphones: one beside the webcam on the front and the other next to the camera on the back.

Particular, the flip cover on the back, which can be used as a standard for the tablet to put down on a work surface. The screen tilts than about 10 degrees backwards.

You can expand the storage with a microSD card, but you will then be in the memory slot should priegelen that right under the flap hidden.

 

Technical characteristics

The Surface RT uses an Nvidia Tegra 3 quad-core SoC with a processor speed of 1.3 GHz and 2GB RAM. This is the same chipset used in previously tested by us Android tablets like the Toshiba AT300 or the Asus Transformer Pad TF300T.

Just like those Android tablets, you can use the Surface RT with different memory configurations buy. We tested the 32GB version, which costs 479 euro, but there is also a version with 64GB to 579 euros. The 32GB version has 16GB free space for user files and additional apps. With the 64GB version is 45GB free space.

You can that space up to 128GB if you expand a microSD memory card in the slot under the flap on the back insert.

The Surface RT thus offers a little more space than the Acer Iconia Tab W510 in a similar configuration. The 32GB version of the W510 only has 10GB free space, while in the 64GB version is only 30GB. Put differently, nor unexpected: Windows RT has a compact code base than Windows 8.

WiFi 802.11ab/g/n is built, as well as Bluetooth 4.0. As with the Iconia W510 lacks unfortunately a GPS chip. A digital compass is certainly present, along with an accelerometer and a gyroscope.

This pitch-black tablet has two cameras front and rear, but that only offer a resolution of 1 megapixel and are therefore particularly suitable for video chatting.

 



Touch and Type Covers

Optionally you a Touch (€ 199.99) or Type Cover (€ 129.99) for the Surface RT buying. Optional is a big word: if you really want to get out all the stops for this tablet (read: if you are going to use Office RT intensive) then one of these covers necessary. As the name implies, it covers not only protect the screen of your tablet, but they also contain full qwerty and azerty keyboards.


The slightly cheaper TouchCover is a bit thinner and lighter than the Type Cover, but the built-in keyboard has no moving buttons, so you can type less quickly than the cover type.Are you planning a lot of text typing with this tablet, we recommend the type of cover.

The TouchCover adds 204 grams to the weight and 3mm to the thickness of the tablet. The Type Cover adds 215 grams and 6mm to it. Both covers clicks magnetically stuck to the bottom of the tablet. This mechanism works very smoothly. The magnetic connection is also firm.

The toetsenlay-out is identical in both. Both covers have a touch-sensitive surface that you can control the Windows mouse.

RT Windows

RT Windows works exactly the same as Windows 8. There's even a classic Windows desktop on this tablet, just like with Windows 8, but the big difference is that you do not have Windows x86 software on this ARM-based tablet can run. So you're totally dependent on the apps in the Windows Store, which fortunately become more crowded, but currently it contains a lot less apps than the app stores from Apple (iOS) and Google (Android). Nevertheless, there are apps for every day, both for which you have to pay as free.

However, keep in mind that many popular programs, such as alternative web browsers (Chrome, Firefox) are not currently available for Windows RT. In terms of browser you are therefore obliged to use built-in Internet Explorer 10. Among others, the Flash support of IE10 late still to be desired ...

What you get free with this tablet, is an ARM version of Microsoft's office software Office 2013. This "Office Home and Student 2013 RT" consists of the components Word, Excel, PowerPoint and OneNote. Note that Outlook is not in it.

You can change your existing Office documents on this tablet open, edit and save, without loss of information, or the layout of your document changes. We have tried this with small and large files and found no problems fixed. For Office users, this is obviously a big plus.

Performance

The Microsoft Surface RT tablet runs no classic Windows programs and you can therefore no existing Windows benchmarks run. Even Microsoft's own Windows Experience Index is not available for this tablet. It is therefore very difficult to compare such performance with the Acer Iconia Tab W510. We dare however that the Acer Iconia Tab W510 is slightly faster than the Microsoft Surface RT. This is evident both from our subjective experiences, as a cross-platform benchmark as the Futuremark Peacekeeper web test, in which the Surface RT scores 347 points, while the Iconia Tab W510 in this test takes 406 points. Apple's iPad 3 cites in this benchmark also 500 points.

The Surface RT starts in 21 seconds (compared to 10 seconds for the Iconia Tab W510). From sleep mode, the tablet is within the second wake.

In the Peacekeeper test battery keeps the Surface from RT to 442 minutes (just over 7 hours). The Iconia Tab W510 brings in that test a battery life of 733 minutes, but that was in conjunction with the battery dock. The Apple iPad 3 scores 549 minutes. The Asus Transformer Pad TF300T (Android as an operating system, but the same chipset as the Surface RT) scores only 311 minutes. The autonomy of the Surface RT is certainly reasonable.

Conclusion

The Microsoft Surface RT is a good, solid, but too expensive Windows tablet. For little more money you can buy for example the Acer Iconia Tab W510 that are lighter, faster and more complete, greater autonomy and you furthermore all Windows programs can run and not just Windows apps like this Surface RT RT. There are also some unevenness in the operating system, though we can objectively determine this difficult. But during the test period of about two weeks responded the Surface RT twice no more input and we had to restart the device. We got no error and thus have to guess the cause of these crashes. The fixed crashes occurred coincidentally or not is always on when changing the keyboard covers.

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Microsoft Tab make technology experience

The CEO is too busy and always on the go. Time to celebrate the success of the LN-founders of competition due to his team, he still had not. Twelve hours after the ceremony and sat Oeller Markus Ernst (31) on the plane to Munich. On Monday morning, but that is now made up: In the bar room of the Media Docks, the spacious 1300 - square-foot office for More Success Marketing (MSM), he wants nachfeiern the price at a breakfast with all employees. "I consider this award as a very great compliment. Will now be seen by many, what we "make Oeller said yesterday during a visit to the LN-editors. "For customers, we have told the price, it's like a kind of TÜV seal of approval."Already on Friday showed a screen at the entrance of the current MSM offices LN-title page with the winning photo. Here in the bar room sitting together programmers and marketing experts and work on the projects. In a conference room hang two 80-inch screens, cameras are mounted on tripods. "This is our virtual classroom," says Jan Tauchnitz (38). "From here, conduct employee training, which can track the students live at home on their computers," says the MSM staff.Training - virtual or directly with customers - are a mainstay of the company, which was founded in 2009 and today has already 26 permanent employees in Lübeck. If we add all the coaches in the field, there are even 55 people. Customers of training include Bayer, Roche and MAN. 
 

The other main area of ​​business is the development of very specific software on behalf of customers. Programmers of MSM have developed the presentation for the big-screen table that stands in the new Niederegger Café. "The idea is that customers will be invited to inform themselves playfully about the company," says programmer Dirk Baltinowitz (44). Many people at the same time as a giant phone with your finger touch can view videos or photos.Niederegger is a relatively small customer says Oeller. The large, these are Microsoft, Samsung, and Hochtief. MSM has for Microsoft customers, the new Windows closer to the eighth "We asked ourselves how we can make the technology experience, and have developed this form of presentation on the so-called Pixel Sense tables," says the company's founder. "Our approach is that we want to explain to customers how it works, and want to show retailers how they can sell a product better," says Oeller. It had the advantage of MSM that we unite the worlds of programming and marketing.The construction company Hochtief you have about proposed making its trade fairs effective - and also because MSM ran an open door. "The building is getting technical. Even as employees need to be trained, and the customers should be well informed of what the company makes great news. "Oeller came nine years ago from Bavaria to the north, worked at an advertising agency in Timmendorfer beach. But he wanted to go independent. In 2009 he founded MSM - only with equity.The first office was quickly outgrowing. The 2013 Oeller wants to use for consolidation. "The structures must keep pace with the rapid growth," he says. And not only his company has grown, and his three year old daughter, who was born when MSM was being started.The 5,000 euro prize money will Oeller invest in server technology for "virtual classrooms". When award sponsor Gregory Wintersteller He wants to thank particularly: "I think it's great that he has something set up."

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